João Craveiro

Product Management and Leadership (B2B, Platform)

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Tag: Agile

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Scrum in Agencies: Where Does the Product Owner Live?

Posted on 2017-07-192020-06-14 by João Craveiro

Implementing Scrum in a standalone organisation (such as a product company) derives directly from the framework. Yet some aspects are open to interpretation for Scrum teams in an agency providing software development services to clients. Both The Scrum Guide and most literature on Scrum best practices miss that the so-called “organisation” may be, in fact, two…

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3 Trello Best Practices for Agile Teams

Posted on 2016-10-072026-02-04 by João Craveiro

Last updated 2026-02-04 Some say Trello is so easy and versatile that there’s no wrong way of using it. From my experience using it in agile software development (from simple projects to long-lived products with multiple epics), I beg to differ: there is. Let’s talk about some Trello best practices. This post is not about…

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