This reading list reflects books and articles that I’ve read that:
- inspired me or informed me while researching and writing The Platform Business Strategy: a Practical Guide for Busy Product Leaders; and/or
- I recommend as complementary or follow-up reading to my book.
Platform Revolution is definitely the strongest recommendation in both accounts. It was highly influential in my way of thinking about platforms, and it is a solid reference to deepen the concepts I guide you through in The Platform Business Strategy.
Books and book chapters
Banfield, Richard; Eriksson, Martin; & Walkingshaw, Nate (2017). Product Leadership: How top product managers launch awesome products and build successful teams. O’Reilly.
Cagan, Marty (2017). INSPIRED: How to create tech products customers love (2nd ed.). Wiley.
Cagan, Marty; & Jones, Chris (2020). EMPOWERED: Ordinary People, Extraordinary Products. Wiley.
Choudary, Sangeet Paul (2015). Platform Scale: How an emerging business model helps startups build large empires with minimum investment. Platform Thinking Labs.
Evans, David S.; & Schmalensee, Richard (2016). Matchmakers: The new economics of multisided platforms. Harvard Business Review Press
Iansiti, Marco & Lakhani, Karim R. (2020). Competing in the age of AI: Strategy and leadership when algorithms and networks run the world. Harvard Business Review Press. [In particular, chapter 6]
Parker, Geoffrey G.; Van Alstyne, Marshall W.; & Choudary, Sangeet Paul (2017). Platform Revolution: How networked markets are transforming the economy and how to make them work for you. W. W. Norton & Company.
Perri, Melissa (2018). Escaping the Build Trap: How Effective Product Management Creates Real Value. O’Reilly.
Rumelt, Richard (2011). Good strategy/bad strategy: The difference and why it matters. Currency.
Silver, Randy (2020). What Do We Do Now? A product manager’s guide to strategy in the time of crisis. Sense & Respond.
Wille, Petra (2021). Strong Product People: A Complete Guide to Developing Great Product Managers.
Articles / blog posts
Craveiro, João (2017, November 18). Marty Meets Martin: Connecting the two triads of product management [Blog post].
Craveiro, João (2018, May 5). A product is a product: Product management is not just software! [Blog post].
Craveiro, João (2020, June 1). “Yeah, but…”: The litmus test for platform businesses [Blog post].
Eriksson, Martin (2011, October 5). What, exactly, is a product manager?. Mind the Product.
Hoogewerff, Chris (2016, February 16). HelloParking: a look back, and a new perspective. 10,000 Ways to Fail.
I hope the contents in this reading list is as useful and insightful as they were to me!
Some or all book links are so-called affiliate links. If you click on such an affiliate link and make a purchase, I’ll receive a commission from the respective provider.