Hi! I’m João Craveiro — but you can call me Cravvie !

João Craveiro: Experienced product management professional with a strong technical background.
15+ years experience in software (researching, building, teaching), 10+ years PM experience, mostly B2B and platform. 2+ years formal leadership experience.

Author of The Platform Business Strategy: a Practical Guide for Busy Product Leaders. Professor. Public speaking, teaching/training, coaching/mentoring and line management experience. More about me »

João Craveiro sitting at the desk, at the computer, smiling at the camera

Writing

Book

I’ve published a book on product strategy for platform businesses, now in its second edition (2026). Kindle eBook available for pre-order; paperback coming soon.

Blog

I regularly write about product management, leadership, and agile product development.

Training

Workshops

I run a workshop on product strategy for platform businesses. Stay tuned for a public editions of it, and feel free to reach out to discuss holding one for your team.

Coaching

Stay tuned!

Public speaking

I am as passionate about sharing as I am about learning. My public speaking and training experience ranges from conference talks to classroom teaching.

Feel free to reach out, or connect with me on Twitter and/or LinkedIn (please check the icons at the bottom of the page), or subscribe to get the latest:

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Photo: João Craveiro by Rafael Silva (Creative Commons)

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Latest from the Blog

2026-01-28 (updated 2026-02-03) 7 min read

Vibe Coding a SaaS in 2 Weeks: a Pleasant Surprise

Somewhere in the back of my mind, I’ve wanted to build an org chart tool for a while. Not because the world needs another org chart tool—there are plenty—but because over many years I saw the ones that exist don’t solve the problem we actually have. Struktr is a real now, thanks to 2 weeks […]

Open book. Photo by Aaron Burden on Unsplash.

2022-12-19 (updated 2022-12-19) 7 min read

7 Books I Rated 5 Stars in 2022 (About Everything but Product Management)

As a product manager, I often find myself immersed in the day-to-day challenges and tasks of my job. But every now and then, I like to step back and broaden my perspective by reading books outside of my field. This year, I’ve had the pleasure of reading a number of 5-star books that have helped […]

2022-06-05 (updated 2026-02-03) 5 min read

Principal Product Manager: What the Role Is and What Success Looks Like

Last updated: 2026-02-03 “These are my principles, and if you don’t like them… well, I have others.” — Groucho Marx A Principal Product Manager is the most senior individual contributor (IC) role on a product management career ladder. Unlike a Group PM or Director of Product, a Principal PM doesn’t manage other PMs. Instead, they […]