Hi! I’m João Craveiro — but you can call me Cravvie !
João Craveiro: Experienced product management professional with a strong technical background.
16+ years experience in software (researching, building, teaching), 11+ years PM experience, mostly B2B and platform. 2+ years formal leadership experience.
Principal Product Manager at Tripadvisor. Author of The Platform Business Strategy: a Practical Guide for Busy Product Leaders. I also teach, write, and advise on digital identity & access management (eIDAS / EUDI, verifiable credentials, OAuth / OIDC). More about me »
Writing
Book
I’ve published a book on product strategy for platform businesses, now in its second edition (2026). Kindle eBook and paperback available from Amazon.
Blog
I regularly write about product management, leadership, and agile product development.
Advisory
I offer one-to-one advisory sessions in two areas: digital identity & access management (eIDAS / EUDI, verifiable credentials, OAuth / OIDC, identity verification) and platform & product strategy. You bring a real decision or problem; you leave with a clear, opinionated answer. See the advisory tracks and book a session »
Training
Workshops
I run a workshop on product strategy for platform businesses. Stay tuned for a public editions of it, and feel free to reach out to discuss holding one for your team.
Public speaking
I am as passionate about sharing as I am about learning. My public speaking and training experience ranges from conference talks to classroom teaching.
Public speaking
I am as passionate about sharing as I am about learning. My public speaking and training experience ranges from conference talks to classroom teaching.
Feel free to reach out, or connect with me on LinkedIn, or subscribe to get the latest:
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