João Craveiro

Product Management and Leadership (B2B, Platform)

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Tag: Product Owner

Scrum Guide 2020: what’s in it for Product Management?

Posted on 2020-11-232021-01-14 by João Craveiro

With less than two months to go, 2020 brings us an updated version of the Scrum Guide. Merits or demerits aside, Scrum is arguably a popular framework. It’s widely used as is or adapted by the adopting teams (to the dismay of the most purists). Because many product managers learn their ropes through delivery-focused on-the-job…

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Scrum in Agencies: Where Does the Product Owner Live?

Posted on 2017-07-192020-06-14 by João Craveiro

Implementing Scrum in a standalone organisation (such as a product company) derives directly from the framework. Yet some aspects are open to interpretation for Scrum teams in an agency providing software development services to clients. Both The Scrum Guide and most literature on Scrum best practices miss that the so-called “organisation” may be, in fact, two…

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Platform Business Strategy:
a Practical Guide for Busy Product Leaders

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