João Craveiro

Product Management and Leadership (B2B, Platform)

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Product Management Blog

Constraints in Product Management Are Cool

Posted on 2018-09-242020-07-25 by João Craveiro

Can a Product Manager solve all the problems within the reach of the product they manage, or implement all the features so badly want? Certainly not. Complications will always arise. Competing priorities, development team size, dependencies on third-parties, tech debt, compliance issues, all of these limit what a product team can deliver in a certain…

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A Product is a Product: Product Management Is Not Just Software!

Posted on 2018-05-052021-04-11 by João Craveiro

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as…

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Marty Meets Martin: Connecting the Two Triads of Product Management

Posted on 2017-11-182022-10-04 by João Craveiro

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other is Martin Eriksson’s product management Venn diagram, supporting his definition of “product management as…

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“If you find me, hand me at the nearest cafe”—Said no ID card ever

Posted on 2017-09-242020-06-17 by João Craveiro

Today, I went out for a Sunday morning stroll and snack/coffee around the neighbourhood. Sitting at the table outside a street-level cafeteria (oh, the perks of September in Lisbon), I look at the clear glass window next to the entrance door, and see no less than three ID Cards taped to the glass. A girl’s…

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Scrum in Agencies: Where Does the Product Owner Live?

Posted on 2017-07-192020-06-14 by João Craveiro

Implementing Scrum in a standalone organisation (such as a product company) derives directly from the framework. Yet some aspects are open to interpretation for Scrum teams in an agency providing software development services to clients. Both The Scrum Guide and most literature on Scrum best practices miss that the so-called “organisation” may be, in fact, two…

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“I need a shoe!”

Posted on 2017-04-052019-08-15 by João Craveiro

Once upon a time, Alice is walking down the corridors of a building, with a bag full of assorted items, and passes by Bob, who is standing close to a wall, barefoot. But who is Bob, you might ask?

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Stop Saying “Hi!” on Slack. Now. Please.

Posted on 2017-02-022020-06-15 by João Craveiro

I see: you are uneasy about interrupting someone. You feel you might as well do it gently. Break the ice, prepare the turf, something like that. You are asking them a favor or question on Slack, and you don’t want to overwhelm them right off the bat. Except you might be doing something worse: interrupting…

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How Slack Threads Help Your Team Blossom

Posted on 2017-01-192020-06-15 by João Craveiro

Slack has announced a new feature called Threads, aimed at taking the clutter out of public channels. At first, you might think that Direct Messages already covered that, but it’s not so. Let’s dive into what Slack Threads enable.

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Trello Best Practices for Agile Teams

Posted on 2016-10-072020-06-23 by João Craveiro

Some say Trello is so easy and versatile that there’s no wrong way of using it. From my experience using it in agile software development (from simple projects to long-lived products with multiple epics), I beg to differ: there is. Let’s talk about some Trello best practices. This post is not about advocating the use…

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