João Craveiro

Product Management and Leadership (B2B, Platform)

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Struktr

A SaaS tool for visualizing cross-functional product teams. Try Struktr

The Problem

Org charts in tech companies are messy. Traditional hierarchy diagrams don’t capture how modern product teams actually work—designers embedded in squads, engineers reporting to different leads but collaborating on the same product areas, PMs spanning multiple domains.

Existing tools either treat org structure as a byproduct of HR systems or offer drawing tools with no underlying data model. Neither helps you answer: who is actually working on what, across Product, Design, and Engineering?

The Solution

Struktr understands cross-functional teams. It shows both the reporting hierarchy and the domain structure. You can map employees to product areas, filter by department, and export data for stakeholders who still want spreadsheets.

Built With

  • Frontend: React, Vite, Tailwind CSS
  • Backend: Node.js, Express, MongoDB
  • Payments: Stripe
  • Deployment: Render

Timeline

Built in two weeks (January 2026) using AI-assisted development with Claude Code. From abandoned side project to production SaaS.

Read the full story →

Links

  • Try Struktr
  • Blog post: Building a SaaS in Two Weeks
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Platform Business Strategy:
a Practical Guide for Busy Product Leaders

Available on Amazon

eBook:

paperback:

Resources

Platform Business Strategy Canvas:
Platform Business Strategy Canvas


Books for product managers and product leaders:
Books for product managers

  • LinkedIn
  • Bluesky
 
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