João Craveiro

Product Management and Leadership (B2B, Platform)

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Tag: Marty meets Martin

A Product is a Product: Product Management Is Not Just Software!

Posted on 2018-05-052021-04-11 by João Craveiro

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as…

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Marty Meets Martin: Connecting the Two Triads of Product Management

Posted on 2017-11-182022-10-04 by João Craveiro

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other is Martin Eriksson’s product management Venn diagram, supporting his definition of “product management as…

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Platform Business Strategy:
a Practical Guide for Busy Product Leaders

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Platform Business Strategy Canvas:
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Books for product managers and product leaders:
Books for product managers

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