Product Management and Leadership (B2B, Platform)
Customer-facing products are usually a product company’s crown jewels. They look and feel great, which tends to be the result of an end-to-end process. Personas, canvases, journey maps, lo-fi and hi-fi prototypes — you name it. How about internal-facing products, the ones we build for our own coworkers? What does usually happen? An engineer is…
Platform businesses are among the most successful companies of the past few years (think Uber, Facebook, Airbnb, or Amazon). You might also have heard of this model as “multi-sided platform”, or “marketplace”. This isn’t a new business model, but as Internet connections becoming increasingly ubiquitous (first in every home, then in every pocket) spurred a…
When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other is Martin Eriksson’s product management Venn diagram, supporting his definition of “product management as…