Customer-facing products are usually a product company’s crown jewels. They look and feel great, which tends to be the result of an end-to-end process. Personas, canvases, journey maps, lo-fi and hi-fi prototypes — you name it. How about internal-facing products, the ones we build for our own coworkers? What does usually happen? An engineer is […]
Platform businesses are among the most successful companies of the past few years (think Uber, Facebook, Airbnb, or Amazon). You might also have heard of this model as “multi-sided platform”, or “marketplace”. This isn’t a new business model, but as Internet connections becoming increasingly ubiquitous (first in every home, then in every pocket) spurred a […]
When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; according to Marty Cagan product management is ”to discover a product that is valuable, usable and feasible”. The other is Martin Eriksson’s product management Venn diagram, supporting his […]